Bike For Life, USA
Bike for Life is the non-profit arm of DecoBike
Because of the social benefits of this innovative green transportation system, DJS developed this activist arm of DecoBike through the services of Bike For Life USA. This program acquired donated bikes needing repair and new bikes and additional gear from Wal-Mart and others, and offers workshops to underprivileged youth to learn how to repair bikes, the rules of the road, the health benefits of riding bikes, and the positive effects of riding bikes on the environment. At the close of these workshops, the students get to keep the bikes.
This good will has contributed to DecoBike's positive notoriety in their markets, providing authentic "Likes" in the social media which is imperative for continued growth, support, sponsorship, and repeat business.